Authors John U Farley, Jerrold P. Katz, and Donald Lehmann Format Journal Article Publication Date September 1, 1978 Full Citation Farley, John U, Jerrold P. Katz, and Donald Lehmann. “Impact of Different Comparison Sets on Evaluation of a New Subcompact Car Brand.” (September 01, 1978).
Full Citation Farley, John U, Jerrold P. Katz, and Donald Lehmann. “Impact of Different Comparison Sets on Evaluation of a New Subcompact Car Brand.” (September 01, 1978).