Authors Neil E. Beckwith and Donald Lehmann Format Journal Article Publication Date May 1, 1973 Full Citation Beckwith, Neil E. and Donald Lehmann. “The Importance of Differential Weights in Multiple Attribute Models of Consumer Attitude.” (May 01, 1973).
Full Citation Beckwith, Neil E. and Donald Lehmann. “The Importance of Differential Weights in Multiple Attribute Models of Consumer Attitude.” (May 01, 1973).