Abstract
CEOs of large companies often complain to us about how hard it is to grow profits organically. They worry that it's just a matter of time before they fall prey to invaders — and therefore assume that to grow robustly they will need to seek out new markets, territories, or acquisitions.
Full Citation
MacMillan, Ian and Larry Selden.
“The Incumbent's Advantage.”
Harvard Business Review.
October 01, 2008.