Introduction to Theory and Practice

Authors: Sunil Gupta, Dominique Hanssens, John R. Hauser, Donald Lehmann, and Bernd Schmitt

Format: Journal Article

Publication Date: January 31, 2014

Journal: Marketing Conference Special Section of Marketing Science,” Marketing Science

Full Citation

Gupta, Sunil, Dominique Hanssens, John R. Hauser, Donald Lehmann, and Bernd Schmitt. “Introduction to Theory and Practice.”

Marketing Conference Special Section of Marketing Science,” Marketing Science

(January 31, 2014): 1-5.