Authors Jacob Goldenberg Format Chapter Publication Date September 1, 2004 Book Marketing Mind Prints Full Citation Goldenberg, Jacob. “Invisible Forces: How Consumer Interaction Make the Difference.” In Marketing Mind Prints, edited by Philip J. Kitchen, New York: Palgrave Macmillan, 2004.
Full Citation Goldenberg, Jacob. “Invisible Forces: How Consumer Interaction Make the Difference.” In Marketing Mind Prints, edited by Philip J. Kitchen, New York: Palgrave Macmillan, 2004.