Abstract
Our paper provides a brief review and summary of issues and advances in the use of latent structure and other finite mixture models in the analysis of choice data. Focus is directed to three primary areas: (1) estimation and computational issues, (2) specification and interpretation issues, and (3) future research issues. We comment on what latent structure models have promised, what has been, to date, delivered, and what we should look forward to in the future.
Full Citation
Böckenholt, Ulf, Melinda deBorrero, Ham Bozdogan, Wayne DeSarbo, William Dillon, Wagner Kamakura, Ajith Kumar, Venkat Ramaswamy, and Michael Zenor. “Issues in the Estimation and Application of Latent Structure Models of Choice.”
Marketing Letters
vol. 5,
(October 01, 1994): 323-34.