Is it Better to Have Loved and Lost than Never to Have Loved at All?: The Effect of Changing Product Attributes over Time on Product Evaluation

Sen, Sankar and Vicki Morwitz. “Is it Better to Have Loved and Lost than Never to Have Loved at All?: The Effect of Changing Product Attributes over Time on Product Evaluation.” vol. 7, no. (January 01, 1996): 225-236.