It Seems Like Only Yesterday: The Nature and Consequences of Telescoping Errors in Marketing Research

Authors: Vicki Morwitz

Format: Journal Article

Publication Date: September 1, 1997

Journal: Journal of Consumer Psychology

Full Citation

Morwitz, Vicki. “It Seems Like Only Yesterday: The Nature and Consequences of Telescoping Errors in Marketing Research.”

Journal of Consumer Psychology

vol. 6, no.

1

(September 01, 1997): 1-30.