Knowledge Generalization and the Convention of Consumer Research: A Study in Inconsistency, (Presidential Address), in Kim P. Corfman and John G. Lynch, eds.

Authors: Donald Lehmann

Format: Journal Article

Publication Date: January 1, 1996

Journal: Association for Consumer Research

Full Citation

Lehmann, Donald. “Knowledge Generalization and the Convention of Consumer Research: A Study in Inconsistency, (Presidential Address), in Kim P. Corfman and John G. Lynch, eds.”

Association for Consumer Research

(January 01, 1996): 1-5.

Knowledge Generalization and the Convention of Consumer Research: A Study in Inconsistency, (Presidential Address), in Kim P. Corfman and John G. Lynch, eds.

Full Citation

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