Making Choices While Smelling, Tasting, and Listening: The Role of Sensory Similarity/Dissimilarity When Sequentially Sampling Products

Authors: Dipayan Biswas, Donald Lehmann, Lauren Labrecque, and Ereni Markos

Format: Journal Article

Publication Date: January 1, 2014

Journal: Journal of Marketing

Full Citation

Biswas, Dipayan, Donald Lehmann, Lauren Labrecque, and Ereni Markos. “Making Choices While Smelling, Tasting, and Listening: The Role of Sensory Similarity/Dissimilarity When Sequentially Sampling Products.”

Journal of Marketing

vol. 78, (January 01, 2014): 112-126.

Making Choices While Smelling, Tasting, and Listening: The Role of Sensory Similarity/Dissimilarity When Sequentially Sampling Products

Full Citation

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