Authors Adrian Almazan Format Newspaper/Magazine Article Publication Date January 1, 2010 Publication The Chazen Web Journal of International Business Full Citation Almazan, Adrian. “Marketing to the Bottom of the Pyramid: A 'Four Ps' Approach.” The Chazen Web Journal of International Business. January 01, 2010.
Full Citation Almazan, Adrian. “Marketing to the Bottom of the Pyramid: A 'Four Ps' Approach.” The Chazen Web Journal of International Business. January 01, 2010.