Authors Donald Lehmann, Sunil Gupta, and Joel Steckel Format Book Publication Date January 1, 1998 Publisher Addison Wesley Full Citation Lehmann, Donald, Sunil Gupta, and Joel Steckel. Marketing Research. Reading, Mass.: Addison Wesley, 1998.
Full Citation Lehmann, Donald, Sunil Gupta, and Joel Steckel. Marketing Research. Reading, Mass.: Addison Wesley, 1998.