Abstract
Geoffrey Colvin and Larry Selden provide tips in effectively using customer data in creating strategic planning for business enterprises. They also offer insights into elements of market intelligence, commitment of leaders to deliver and maintain a premium P/E multiple, and requirements in consolidating customer data in developing a marketing strategy.
Full Citation
Colvin, Geoffrey and Larry Selden.
“A Measure of Success.”
Business 2.0.
November 01, 2001.