The Mere Measurement Effect: Why Does Measuring Intentions Change Actual Behavior?

Authors: Vicki Morwitz and Gavan J. Fitzsimons

Format: Journal Article

Publication Date: January 1, 2004

Journal: Journal of Consumer Psychology

Full Citation

Morwitz, Vicki and Gavan J. Fitzsimons. “The Mere Measurement Effect: Why Does Measuring Intentions Change Actual Behavior?”

Journal of Consumer Psychology

vol. 14, no.

1&2

(January 01, 2004): 64-74.