Authors Puneet Manchanda, Asim Ansari, and Sunil Gupta Format Working Paper Publication Date January 1, 2000 Full Citation Manchanda, Puneet, Asim Ansari, and Sunil Gupta. Multicategory Brand Effects. January 01, 2000.
Full Citation Manchanda, Puneet, Asim Ansari, and Sunil Gupta. Multicategory Brand Effects. January 01, 2000.