No Longer a Stepchild: How the Management Field Can Come into Its Own

Despite outward signs of healthy growth, the field of management, and relatedly the business schools that teach the subject, are facing the threat of de-institutionalization. This article analyzes the threat and offers suggested remedies. Among these are to: 1) publish research that is uniquely relevant to management in management journals; 2) produce research with a managerially interesting dependent variable; and 3) include managerially actionable independent variables in the analysis.