Abstract
Reviews several books on marketing. "Cases in Public and Nonprofit Marketing," by Christopher H. Lovelock and Charles B. Weinberg; "Marketing for Nonprofit Organization," by Philiph Kotler; "Marketing for Nonprofit Organization," David L. Rados.
Full Citation
Capon, Noel and G. Mauser. “Nonprofit Marketing: Reviews and Commentary.”
Journal of Marketing
vol. 46,
(January 01, 1982): 125-29.