The Past, Present, and Future of Measurements and Methods in Marketing Analysis
Authors
Y. Ding, W.S. DeSarbo, D.M. Hanssens, K. Jedid, J.G. Lynch, Jr., and Donald Lehmann
Format
Journal Article
Publication Date
Full Citation
Ding, Y., W.S. DeSarbo, D.M. Hanssens, K. Jedid, J.G. Lynch, Jr., and Donald Lehmann. “The Past, Present, and Future of Measurements and Methods in Marketing Analysis.”
(June 08, 2020).