Authors John U Farley, Donald Lehmann, and Michael J. Ryan Format Journal Article Publication Date March 1, 1982 Full Citation Farley, John U, Donald Lehmann, and Michael J. Ryan. “Patterns in Parameters of Buyer Behavior Models: Generalizing from Sparse Replication.” (March 01, 1982).
Full Citation Farley, John U, Donald Lehmann, and Michael J. Ryan. “Patterns in Parameters of Buyer Behavior Models: Generalizing from Sparse Replication.” (March 01, 1982).