A Practitioner's Guide by Means of Example to Multidimensional Scaling and Cluster Analysis

Authors: Donald Lehmann and Donald G. Morrison

Format: Journal Article

Publication Date: August 1, 1973

Journal: Journal of Marketing Research

Full Citation

Lehmann, Donald and Donald G. Morrison. “A Practitioner's Guide by Means of Example to Multidimensional Scaling and Cluster Analysis.”

Journal of Marketing Research

vol. 10, no.

3

(August 01, 1973): 353-354.