Pre-Commitment by Price: Consumers’ Reactions to Unlimited Offers for Vice Products.
Authors
Nofar Duani, Sonia Kim, Steven Dallas, and Vicki Morwitz
Format
Working Paper
Full Citation
Duani, Nofar, Sonia Kim, Steven Dallas, and Vicki Morwitz.
Pre-Commitment by Price: Consumers’ Reactions to Unlimited Offers for Vice Products. May 05, 2026.