The Price of ‘Free’-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences

Authors: Sucharita Chandran and Vicki Morwitz

Format: Journal Article

Publication Date: January 1, 2006

Journal: Journal of Consumer Research

Full Citation

Chandran, Sucharita and Vicki Morwitz. “The Price of ‘Free’-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences.”

Journal of Consumer Research

vol. 33, no.

3

(January 01, 2006): 384-392.