Abstract
This article is based on a chapter of the book Pricing and Revenue Optimization, by Robert Phillips. Dr. Phillips contends that profit-based pricing is relatively new to the financial services industry; after explaining its success in other industries, he provides 10 key elements of a successful profit-based loan-pricing model.
Full Citation
Rohde, Frank. “Pricing and revenue optimization.”
The Risk Management Association Journal
vol. N/A,
(February 01, 2006): 32-35.