Public and Nonprofit Marketing: A Review and Directions for Future Research

Authors: Noel Capon and Elizabeth Cooper-Martin

Format: Journal Article

Publication Date: January 1, 1990

Journal: Review of Marketing

Full Citation

Capon, Noel and Elizabeth Cooper-Martin. “Public and Nonprofit Marketing: A Review and Directions for Future Research.”

Review of Marketing

vol. 36, (January 01, 1990): 481-536.