Authors John O'Shaughnessy and Donald Lehmann Format Journal Article Publication Date January 1, 1975 Full Citation O'Shaughnessy, John and Donald Lehmann. “A Reply to ‘A Cautionary Note on “Difference in Attribute Importance for Different Industrial Products".” (January 01, 1975).
Full Citation O'Shaughnessy, John and Donald Lehmann. “A Reply to ‘A Cautionary Note on “Difference in Attribute Importance for Different Industrial Products".” (January 01, 1975).