Retail Branding and Customer Loyalty: An Overview

Authors: Dhruv Grewal, Michael Levy, and Donald Lehmann

Format: Journal Article

Publication Date: January 1, 2004

Journal: Journal of Retailing

Full Citation

Grewal, Dhruv, Michael Levy, and Donald Lehmann. “Retail Branding and Customer Loyalty: An Overview.”

Journal of Retailing

vol. 80, no.

4

(January 01, 2004). doi:

https://doi-org.ezproxy.cul.columbia.edu/10.1016/j.jretai.2004.10.001