The Role of Expert versus Social Opinion Leaders in New Product Adoption
Authors
Jacob Goldenberg, Donald Lehmann, Daniella Shidlovski, and Michal Master Barak
Format
Working Paper
Full Citation
Goldenberg, Jacob, Donald Lehmann, Daniella Shidlovski, and Michal Master Barak.
The Role of Expert versus Social Opinion Leaders in New Product Adoption. May 05, 2026.