The Role of Expert versus Social Opinion Leaders in New Product Adoption

Authors: Jacob Goldenberg, Donald Lehmann, Daniella Shidlovski, and Michal Master Barak

Format: Journal Article

Publication Date: May 21, 2012

Journal: Marketing Science Institute Report No. 06-004

Full Citation

Goldenberg, Jacob, Donald Lehmann, Daniella Shidlovski, and Michal Master Barak. “The Role of Expert versus Social Opinion Leaders in New Product Adoption.”

Marketing Science Institute Report No. 06-004

(May 21, 2012).

The Role of Expert versus Social Opinion Leaders in New Product Adoption

Full Citation

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