The Role of Expert versus Social Opinion Leaders in New Product Adoption
Authors
Jacob Goldenberg, , Donald Lehmann, Daniella Shidlovski, and Michal Master Barak
Format
Working Paper
Full Citation
Goldenberg, , Jacob, Donald Lehmann, Daniella Shidlovski, and Michal Master Barak.
The Role of Expert versus Social Opinion Leaders in New Product Adoption. May 05, 2026.