The Role of Stated Intentions in New Product Purchase Forecasting

Abstract

Authors: Cheng Hsiao, Baohong Sun, and Vicki Morwitz

Format: Journal Article

Publication Date: January 1, 2002

Journal: Advances in Econometrics

Full Citation

Hsiao, Cheng, Baohong Sun, and Vicki Morwitz. “The Role of Stated Intentions in New Product Purchase Forecasting.”

Advances in Econometrics

vol. 16, (January 01, 2002): 11-28.