The Scope and Persistence of Mere-Measurement Effects: Evidence from a Field-Study of Customer Satisfaction Measurement

Abstract

Authors: Utpal M. Dholakia and Vicki Morwitz

Format: Journal Article

Publication Date: October 1, 2002

Journal: Journal of Consumer Research

Full Citation

Dholakia, Utpal M. and Vicki Morwitz. “The Scope and Persistence of Mere-Measurement Effects: Evidence from a Field-Study of Customer Satisfaction Measurement.”

Journal of Consumer Research

vol. 29, no.

(October 01, 2002): 159-167.

The Scope and Persistence of Mere-Measurement Effects: Evidence from a Field-Study of Customer Satisfaction Measurement

Abstract

Full Citation

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