Authors N. Dawar and Miklos Sarvary Format Journal Article Publication Date January 1, 1997 Journal Marketing Letters Full Citation Dawar, N. and Miklos Sarvary. “The Signalling Impact of Low Introductory Price on Perceived Quality and Trial.” Marketing Letters vol. 8, (January 01, 1997): 251-259.
Full Citation Dawar, N. and Miklos Sarvary. “The Signalling Impact of Low Introductory Price on Perceived Quality and Trial.” Marketing Letters vol. 8, (January 01, 1997): 251-259.