Full Citation
Goldenberg, Jacob, Sangman Han, and Donald Lehmann.
“Social Connectivity, Opinion Leadership, and Diffusion.”
In The Connected Customer,
edited by Stefan H.K. Wuyts, Marnik G. Dekimpe, Els Gijsbrechts, and F. G. M. (Rik) Pieters,
283-302.
New York:
Routledge,
2010.