Some Empirical Contributions to Buyer Behavior Theory
Authors
Donald Lehmann, Terrance V. O'Brien, John U. Farley, and John A. Howard
Format
Journal Article
Publication Date
Full Citation
Lehmann, Donald, Terrance V. O'Brien, John U. Farley, and John A. Howard. “Some Empirical Contributions to Buyer Behavior Theory.”
(December 01, 1974).