Stated Intentions and Purchase Behavior: A Unified Model

Authors: Baohong Sun and Vicki Morwitz

Format: Journal Article

Publication Date: January 1, 2010

Journal: International Journal of Research in Marketing

Full Citation

Sun, Baohong and Vicki Morwitz. “Stated Intentions and Purchase Behavior: A Unified Model.”

International Journal of Research in Marketing

vol. 27, no.

4

(January 01, 2010): 356-366.