The Stochastic Modeling of Purchase Intentions and Behavior

Authors: Martin R. Young, Wayne S. DeSarbo, and Vicki Morwitz

Format: Journal Article

Publication Date: January 1, 1998

Journal: Management Science

Full Citation

Young, Martin R., Wayne S. DeSarbo, and Vicki Morwitz. “The Stochastic Modeling of Purchase Intentions and Behavior.”

Management Science

vol. 44, no.

2

(January 01, 1998): 188-202.