The Surprising Influencers: How the Inferred Attributes of Observed Consumers Shape Observer Consumers’ Buying Intentions

Shalev, Edith and Vicki Morwitz. “The Surprising Influencers: How the Inferred Attributes of Observed Consumers Shape Observer Consumers’ Buying Intentions.” In Advances in Consumer Research, edited by Angela Y. Lee and Dilip Soman, 9962008.