Thinking About Values in Prospect and Retrospect: Maximizing Experienced Utility

Authors: Joel Huber, John Lynch, Kim Corfman, Jack Feldman, Morris B. Holbrook, Donald Lehmann, Bertrand Munier, David Schkade, and Itamar Simonson

Format: Journal Article

Publication Date: July 1, 1997

Full Citation

Huber, Joel, John Lynch, Kim Corfman, Jack Feldman, Morris B. Holbrook, Donald Lehmann, Bertrand Munier, David Schkade, and Itamar Simonson. “Thinking About Values in Prospect and Retrospect: Maximizing Experienced Utility.” (July 01, 1997).

Thinking About Values in Prospect and Retrospect: Maximizing Experienced Utility

Full Citation

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