Tutorials in Consumer Research

Abstract

Authors: Darren Dahl, Eileen Fischer, Gita Johar, and Vicki Morwitz

Format: Journal Article

Publication Date: January 1, 2016

Journal: Journal of Consumer Research

Full Citation

Dahl, Darren, Eileen Fischer, Gita Johar, and Vicki Morwitz. “Tutorials in Consumer Research.”

Journal of Consumer Research

vol. 43, no.

2

(January 01, 2016): 199.