Understanding Managers' Strategic Decision-Making Process

Boulding, William, Marian Chapman Moore, Richard Staelin, Kim P. Corfman, Peter Reid Dickson, Gavan Fitzsimons, Sunil Gupta, Donald Lehmann, Deborah J. Mitchell, Joel E. Urbany, and Barton A. Weitz. “Understanding Managers' Strategic Decision-Making Process.” (October 01, 1994).