Using versus Choosing: The Relationship of the Consumption Experience to Reasons for Purchasing

Authors: Morris B. Holbrook, Donald Lehmann, and John O'Shaughnessy

Format: Journal Article

Publication Date: August 1, 1986

Full Citation

Holbrook, Morris B., Donald Lehmann, and John O'Shaughnessy. “Using versus Choosing: The Relationship of the Consumption Experience to Reasons for Purchasing.” (August 01, 1986).

Using versus Choosing: The Relationship of the Consumption Experience to Reasons for Purchasing

Full Citation

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