The Virgin Marketer

* Is a companion volume to the textbook, Managing Marketing in the 21st Century (mm21c).

* Provides a structured approach to developing a market strategy and implementation programs.

* Is constructed from marketing planning exercises that have a very long pedigree.

* Has been used by many well-known domestic and multinational firms to develop actionable marketing plans.

* Is available as a hard-copy book or electronic files. In either case, purchasers receive access to the complete set of templates in PowerPoint.