When do Purchase Intentions Predict Sales?

Authors: Vicki Morwitz, Joel Steckel, and Alok Gupta

Format: Journal Article

Publication Date: January 1, 2007

Journal: International Journal of Forecasting

Full Citation

Morwitz, Vicki, Joel Steckel, and Alok Gupta. “When do Purchase Intentions Predict Sales?”

International Journal of Forecasting

vol. 23, no.

3

(January 01, 2007): 347-364.