Authors Rajeev Batra, Donald Lehmann, Joanne Burke, and Jae Pae Format Journal Article Publication Date September 1, 1995 Full Citation Batra, Rajeev, Donald Lehmann, Joanne Burke, and Jae Pae. “When Does Advertising Have an Impact? A Study of Tracking Data.” (September 01, 1995).
Full Citation Batra, Rajeev, Donald Lehmann, Joanne Burke, and Jae Pae. “When Does Advertising Have an Impact? A Study of Tracking Data.” (September 01, 1995).