Full Citation
Chandon, Pierre, Ronn J. Smith Ronn J. Smith, Vicki Morwitz, Eric R. Spangenberg, and David E. Sprott. “When Does the Past Repeat Itself? The Interplay of Behavior Prediction and Personal Norms.”
Journal of Consumer Research
vol. 38,
no.
3
(January 01, 2011): 420-430.