Why Consumers Don't Always Accurately Predict Their Own Future Behavior

Authors: Vicki Morwitz

Format: Journal Article

Publication Date: January 1, 1997

Journal: Marketing Letters, Special Issue on the Time Course of Preferences

Full Citation

Morwitz, Vicki. “Why Consumers Don't Always Accurately Predict Their Own Future Behavior.”

Marketing Letters, Special Issue on the Time Course of Preferences

vol. 8, no.

1

(January 01, 1997): 57-70.