Authors Jacob Goldenberg, David Mazursky, and Sorin Solomon Format Book Publication Date January 1, 1999 Publisher Edison Institute Full Citation Goldenberg, Jacob, David Mazursky, and Sorin Solomon. Why Didn't You Think of It? The Anatomy of Successful Products. Tel Aviv: Edison Institute, 1999.
Full Citation Goldenberg, Jacob, David Mazursky, and Sorin Solomon. Why Didn't You Think of It? The Anatomy of Successful Products. Tel Aviv: Edison Institute, 1999.