Authors Jacob Goldenberg and Shaul Oreg Format Chapter Publication Date January 1, 2008 Book Marketing Metaphors and Metamorphoses Full Citation Goldenberg, Jacob and Shaul Oreg. “Why Do They Lag and Why Should We Care?” In Marketing Metaphors and Metamorphoses, 162-172. NY: Macmillan, 2008.
Full Citation Goldenberg, Jacob and Shaul Oreg. “Why Do They Lag and Why Should We Care?” In Marketing Metaphors and Metamorphoses, 162-172. NY: Macmillan, 2008.