Skip to main content
Official Logo of Columbia Business School
Academics
  • Visit Academics
  • Degree Programs
  • Admissions
  • Tuition & Financial Aid
  • Campus Life
  • Career Management
Faculty & Research
  • Visit Faculty & Research
  • Academic Divisions
  • Search the Directory
  • Research
  • Faculty Resources
  • Teaching Excellence
Executive Education
  • Visit Executive Education
  • For Organizations
  • For Individuals
  • Program Finder
  • Online Programs
  • Certificates
About Us
  • Visit About Us
  • CBS Directory
  • Events Calendar
  • Leadership
  • Our History
  • The CBS Experience
  • Newsroom
Alumni
  • Visit Alumni
  • Update Your Information
  • Lifetime Network
  • Alumni Benefits
  • Alumni Career Management
  • Women's Circle
  • Alumni Clubs
Insights
  • Visit Insights
  • Digital Future
  • Climate
  • Business & Society
  • Entrepreneurship
  • 21st Century Finance
  • Magazine
Insights
  • Digital Future
  • Climate
  • Business & Society
  • Entrepreneurship
  • 21st Century Finance
  • Magazine
  • More 

Why Confidence in the Economy Matters During a Pandemic

The fear that an epidemic could reappear will likely exert a downward force on prices and demand for decades to come.

Published
March 20, 2020
Publication
Finance & Economics
Jump to main content
Article Author(s)
Laura Veldkamp

Laura Veldkamp

Leon G. Cooperman Professor of Finance & Economics
Finance Division
Someone yelling excitedly into their cell phone, standing on the stock exchange floor
Category
Thought Leadership
Topic(s)
Economics and Policy

0%

The cost of COVID-19 is as yet unmeasurable, but it is creating seismic disruptions that will be felt for a long time to come. First, and foremost, is the loss of lives. But there are also two components to the economic costs that should be addressed.

One component is the direct cost: sweeping business closures and higher health care expenditures. The second component, fear and mitigation policies, have accounted for the bulk of the costs so far.

Shuttering schools means many parents can't work. Closing borders means business is interrupted. But it's the human fear of exposure to the virus that has the potential to decimate the travel and entertainment sectors even when the pandemic has abated and airports and theaters have reopened.

This fear feeds on itself. If I am a provider of leisure goods and I expect that others will not buy my leisure goods, I expect to be poorer. That makes me less likely to work long hours and less likely to spend on others' goods. What we do depends on what we expect others to do.

Confidence matters.

That confidence is what we saw shattered as public health policy failed to contain the COVID-19 virus. Confidence is easily broken and slowly repaired. I am sure that as a country, we will pull through and Wall Street and Main Street will recover to pre-virus levels. But the fear that such an epidemic could reappear will likely exert a downward force on prices and demand, for decades to come.

You Might Like

Economics and Policy, Faculty Views, World Business
Date
April 09, 2025
President Donald Trump.
Economics and Policy, Faculty Views, World Business

How Trump’s Tariffs are Threatening Global Economic Stability

Insights from Columbia Business School faculty explain how the president’s “Liberation Day” tariffs are fueling market volatility, undermining global economic stability, and impacting the Fed's ability to lower interest rates.
  • Read more about How Trump’s Tariffs are Threatening Global Economic Stability about How Trump’s Tariffs are Threatening Global Economic Stability
Business and Society, Economics and Policy, Globalization
Date
March 24, 2025
Nobel laureate Joseph Stiglitz
Business and Society, Economics and Policy, Globalization

Video: Balancing Freedom and Responsibility in the Age of AI

Nobel laureate and economist Joseph Stiglitz on why true freedom requires a progressive economic vision.
  • Read more about Video: Balancing Freedom and Responsibility in the Age of AI about Video: Balancing Freedom and Responsibility in the Age of AI
Asset Management, Capital Markets and Investments, Finance, Finance and Economics, World Business
Date
January 29, 2025
Display of Stock market quotes with city scene reflect on glass
Asset Management, Capital Markets and Investments, Finance, Finance and Economics, World Business

Stock Market Predictions of the Future: What Lies Ahead for Investors in 2025?

Predictions of the future guide investor decisions in volatile markets. Insights from CBS Professor Abby Joseph Cohen paint a challenging year for the U.S. and global economies, but opportunities abound.
  • Read more about Stock Market Predictions of the Future: What Lies Ahead for Investors in 2025? about Stock Market Predictions of the Future: What Lies Ahead for Investors in 2025?
Economics and Policy, Elections, Politics
Date
September 18, 2024
CBS Photo Image
Economics and Policy, Elections, Politics

The Half-Point Rate Cut: Analyzing the Fed's Rationale Behind the Decrease

Columbia Business School Professor Brett House and teaching assistant Robert Swigert EMBA ’23 offer insight into the Fed's half-point rate cut, the first interest rate cut since March 2020.
  • Read more about The Half-Point Rate Cut: Analyzing the Fed's Rationale Behind the Decrease about The Half-Point Rate Cut: Analyzing the Fed's Rationale Behind the Decrease
Save Article

Download PDF

More to Explore
Share
  • Share on Facebook
  • Share on Threads
  • Share on LinkedIn

External CSS

Homepage Breadcrumb Block

Official Logo of Columbia Business School

Columbia University in the City of New York
665 West 130th Street, New York, NY 10027
Tel. 212-854-1100

Maps and Directions
    • Centers & Programs
    • Current Students
    • Corporate
    • Directory
    • Support Us
    • Recruiters & Partners
    • Faculty & Staff
    • Newsroom
    • Careers
    • Contact Us
    • Accessibility
    • Privacy & Policy Statements
Back to Top Upward arrow
TOP

© Columbia University

  • X
  • Instagram
  • Facebook
  • YouTube
  • LinkedIn