“I can remember being on the Jersey Turnpike and stopping to get something to eat with [my children] at Subway. I was ordering a ham sandwich or something for the kids. And here we had these pigs we kept as pets — and the whole thing just got to be 'Wait, my life is not making sense to me.' I needed to make a change.”
After that epiphany, Ethan Brown founded Beyond Meat, a company that produces 100-percent plant-based products with the taste and texture of meat. Brown's vision for the future of protein is one which improves human health, reduces the environmental strains caused by meat production, and addresses animal welfare concerns.
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